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Types of new products October 3, 2007

Posted by Coolguy in Design for Six Sigma.

In the area of new product development, here are some commonly accepted new product terms

  1. New-to-world products : These are inventions and discoveries such as laser printers etc.
  2. New category products : These are products that are not new to the world, but to the company.
  3. Additions to product lines : These are extensions to the company’s existing product line like diet coke.
  4. Product improvements : Improvements to existing products.
  5. Repositioning’ s : Products that are re targeted for new use. Baking soda as a deodorant
  6. Cost Reductions: New products replacing exisitng one’s, with lower cost.


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